Reality Expo
Complete digital identity for the biggest real estate event in Slovakia.
Client
Reality Expo
Year
2024
Duration
Annual collaboration
Category
Web · Branding · Events
About the project
Reality Expo is an annual real estate fair connecting thousands of buyers, sellers and developers in one place. The client approached nosleephouse with a request for a complete digital transformation: from brand identity through the website to performance campaigns.
What we delivered
Complete solution from A to Z
4200+
registered attendees
Challenge
The problem we had to solve
The existing brand felt generic and failed to communicate the premium nature of the event. The website was not converting visitors into registered attendees, and PPC campaigns lacked strategy with high acquisition costs.
Solution
How we solved it
We created a strong visual identity with a custom typographic system and event iconography. The new website was designed with one primary goal: registration. Every element on the page drove action. We rebuilt PPC campaigns from scratch with clear audience segmentation.
Project results
4200+
registered attendees
2.1×
higher conversion rate
−38%
lower registration cost
12×
return on investment
Outcome
Complete digital identity for the biggest real estate event in Slovakia.
We created a strong visual identity with a custom typographic system and event iconography. The new website was designed with one primary goal: registration. Every element on the page drove action. We rebuilt PPC campaigns from scratch with clear audience segmentation.
−38%
lower registration cost
12×
return on investment
Next step
Got a similar project?
Let's talk. The consultation is free.